Category Archives: Technologie

AI in Healthcare: choosing between trade secret and patent protection

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In recent years, the term Artificial Intelligence (AI) has become commonly used, sparking both excitement and fear. Often portrayed as a potential villain in the narrative of privacy invasion. While...

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Official guidance on patent protection for AI create inventions

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“Can AI invented inventions be patented?” This question is trending and has so far only been answered by the courts in the cases of Dabus (see blog). Until now there...

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AI as the inventor in a patent? No.

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When applying for a patent for an invention, the inventor must be designated. Traditionally, the only inventor was a natural person and thus it was a no-brainer to designate such...

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Don't let your creativity go to waste with the BG.legal Marketing Helpline subscription!

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As a brilliant marketer, communications expert, or designer, you create the most fantastic advertising and marketing campaigns. But let's face it, nobody wants to be confronted with legal challenges that...

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Türk işletmeleri için Avrupa'da marka hakkının önemi

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Avrupa'da faaliyet gösteren bir Türk işletmecisi olarak, marka hakkının önemini anlamak hayati bir öneme sahiptir. Markalar, şirketinizin kimliğini oluşturur ve ürünlerinizi ve hizmetlerinizi izinsiz kullanıma karşı korur. Bu blogda, Avrupa'da...

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Copyright on advertisement text

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Recently, the Rotterdam District Court addressed the question whether an advertisement (“ad”) text on Bol.com (a Dutch variant of Amazon) is protected by copyright. The court mentioned a number of...

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What are the trademark registration requirements?

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The organization that evaluates the trademark application checks whether a word or logo meets the basic requirements. Otherwise, an application will be rejected. The main reasons for rejections are: The...

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Why should you register a word or logo as a trademark?

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With a trademark registration, a trademark owner acquires the exclusive right to use a trademark [word and/or logo] for certain products or services. The trademark owner can assert the trademark...

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AI in Pharma

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Deadly diseases still exist to this day and they need to be addressed. Thus, we have to predict, prevent and respond to the outbreak of deadly viruses like COVID-19. Artificial...

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AI Act and Pharma / Health

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The European Commission has proposed a legal framework on Artificial Intelligence (‘AI’). This AI Act proposes a risk based approach with clear requirements and obligations regarding specific uses of AI....

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