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[post_content] => Are you an essential or important entity operating in the sectors covered by the NIS2 directive? Or perhaps, more importantly, you're part of the supply chain servicing these crucial sectors? If so, you certainly can't afford to wait on NIS2 compliance. As an expert legal professional specialized in privacy, data, and information technology law, I want to emphasize the urgent need to proactively align with NIS2 requirements. Here's why you should act now, rather than later.
Complexity and time commitment towards NIS2 compliance
Firstly, understanding and implementing the exhaustive list of security measures, risk management protocols, and reporting guidelines specified in the NIS2 directive is by no means a one-day job. Moreover, these complex requirements often necessitate a tailored approach. This approach requires not just a deep understanding of the law, but also its nuanced application in a technology-driven environment.
Escalating costs of non-compliance
Secondly, failure to comply with NIS2 comes with stringent penalties. For essential entities, fines can be as high as €10 million or 2% of global annual turnover. Likewise, for important entities, the numbers aren't much smaller: up to €7 million or 1.4% of global annual turnover. Furthermore, non-compliance can lead to reputational damage and loss of customers—costs that are harder to quantify but are undeniably devastating.
Expertise and resource allocation
Thirdly, the NIS2 directive demands a high level of expertise in cybersecurity, data protection, and incident response. For many businesses, especially smaller ones, this level of expertise might not be readily available in-house. Therefore, collaborating with a legal professional can help bridge these gaps effectively and efficiently.
Benefits of early compliance with NIS2
Additionally, complying with NIS2 is not just about avoiding penalties; it’s an investment in your business’s long-term security and credibility. Indeed, early compliance boosts your organization's resilience, mitigates the impact of cyber incidents, and can even provide you with a competitive advantage. Specifically, the sooner you comply, the sooner you can demonstrate your commitment to cybersecurity to your customers and partners.
Practical Steps to Start Now
To clarify, here are the steps you should consider:
- Check your Organization's Status: Determine if you're directly or indirectly affected by NIS2.
- Perform a Risk Assessment: Consider what steps from Article 21 you can implement right away.
- Seek Expert Help: The sooner you begin the process, the less expensive and more manageable it will be.
What Next?
So, you've recognized the importance of NIS2 compliance; the question now is, how do you proceed? Many of these steps, including navigating through legal complexities, and aligning business processes with the directive, require specialized knowledge. To that end, our services are specifically tailored to help you achieve NIS2 compliance with minimum hassle and maximum efficacy.
Take Action Now
In conclusion, every moment you delay aligning with NIS2 is a missed opportunity to secure your business and strengthen your competitive edge. Without reservation, I recommend you contact us today. Let's put your organization on the path to robust cybersecurity, full compliance, and long-term business success.
Feel free to ask any questions or discuss your specific needs.
We are here to help you navigate the complex landscape of NIS2 compliance.
[post_title] => NIS2: Act Quickly for Compliance. How to Avoid Penalties and Reputation Damage
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[post_content] => Avrupa'da faaliyet gösteren bir Türk işletmecisi olarak, marka hakkının önemini anlamak hayati bir öneme sahiptir. Markalar, şirketinizin kimliğini oluşturur ve ürünlerinizi ve hizmetlerinizi izinsiz kullanıma karşı korur. Bu blogda, Avrupa'da büyümek isteyen Türk işletmeleri için Avrupa markasının kaydedilmesi ve korunmasının neden önemli olduğunu ele alacağız.
Avrupa'da marka hakkının önemi
Avrupa, Türk işletmeleri için sayısız fırsatlar sunan bir pazar. Avrupa'daki marka hakkı, markanızın ihlalinden korunmanızı sağlar ve rekabet avantajınızı garanti altına alır. Markanızı tescilleterek, özel haklar elde edebilir ve başkalarının izinsiz olarak markanızı kullanmasını engelleyebilirsiniz. Marka hakkı, ihlal durumunda tazminat talep etme imkanı da sunar. İşletme kimliğinizi korumak ve itibarınızı oluşturmak için güçlü bir araçtır.
Avrupa markasının kaydedilmesi
Avrupa markasının kaydedilmesi, markanızı korumak ve Avrupa pazarına genişletmek isteyen Türk işletmeleri için stratejik bir adımdır. Avrupa Marka ve Patent Ofisi (EUIPO), Avrupa Birliği'nde markaların kaydedilmesinden sorumludur. Markanızı EUIPO'ya kaydederek, Avrupa Birliği üye devletlerinde özel haklar elde edersiniz. Bu, ihlal eylemlerine karşı mücadele etmek ve markanızı savunmak için güçlü bir konum sağlar.
Avrupa markasının korunması
Marka haklarınızı Avrupa'da kaydetmek kadar korumak da önemlidir. Markanıza ve işletme itibarınıza zarar vermeyi önlemek için ihlal eylemlerine karşı proaktif bir şekilde hareket etmek önemlidir. Markanızın izinsiz kullanımı gibi olası ihlallere düzenli olarak gözetim altında olmanız gerekmektedir. Avrupa marka hakkı, dava açma ve tazminat talep etme gibi ihlal eylemleriyle hukuki adımlar atmanızı sağlayan mekanizmalar sunar.
Avrupa'daki marka hakkı, Türk işletmelerine markalarını koruma ve Avrupa'da iş büyütme konusunda güçlü bir koruma sağlar. Avrupa markasının kaydedilmesi ve korunmasıyla işletmeler, marka kimliklerini koruyabilir ve rekabet avantajlarını güçlendirebilirler. Marka hukuku alanında uzman olan BG.legal'den Mustafa Kahya ile iletişime geçerek profesyonel danışmanlık ve rehberlik alabilirsiniz.
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[post_content] => In the modern business world, innovation and creativity are key. Start-ups often drive these groundbreaking ideas, playing a vital role in economic growth and development. Safeguarding intellectual property is a crucial step for start-ups to secure their innovative ideas and maintain a competitive edge. In this blog, we will discuss the importance of intellectual property rights for start-ups, highlight different types of intellectual property rights, and shed light on the pitfalls that can arise if timely attention is not given to this matter.
The importance of intellectual property rights for start-ups
Protection of innovative ideas: Start-ups thrive on innovation and unique ideas. Protecting intellectual property rights enables start-ups to preserve their innovations and prevent others from using or exploiting them without permission. This helps them maintain their competitive advantage and build the value of their business.
Securing financial investments: Start-ups often require significant financial investments to bring their ideas to life. Investors are hesitant to invest in a start-up without adequate intellectual property protection. Having strong intellectual property rights increases the likelihood of funding and instills confidence in the value of the company.
Market monopoly: Intellectual property rights, such as patents, grant start-ups the exclusive right to use their inventions or technologies for a certain period. This allows start-ups to maintain a monopoly position in the market and prevent competitors from offering similar products or services. As a result, start-ups can expand their market share and ensure profitability.
Types of intellectual property rights
Patents: Patents protect inventions and technological innovations. They grant exclusive rights to the inventor, prohibiting others from commercially using, selling, or manufacturing the patented idea.
Trademarks: Trademarks identify and distinguish a start-up's products and services from those of competitors. They create brand recognition and value in the market. Registering a trademark provides exclusive rights to use the mark and prevents others from using the same or similar mark.
Design rights: Design rights are crucial for start-ups. They protect the unique design and appearance of products, ensuring others cannot copy or imitate them without permission. Registering a design grants exclusive rights, safeguarding the innovation and competitive position of start-ups in the market for aesthetically appealing products. This enables them to protect their creative designs and build their value.
Copyrights: Copyrights protect literary, artistic, and creative works such as books, music, software, films, and other creative expressions. They grant authors exclusive rights to reproduce, distribute, perform, or make adaptations of their works.
Trade Secrets: Trade secrets refer to confidential information that holds value for a company and is not generally known. This can include trade secrets such as customer lists, manufacturing processes, or marketing strategies. Protecting trade secrets can be essential for maintaining a competitive advantage and ensuring the success of a start-up.
Pitfalls of ignoring intellectual property rights
Loss of competitive advantage: Failing to protect intellectual property rights can result in a loss of competitive advantage. Competitors can take advantage of a start-up's innovations and ideas, weakening its market position and limiting growth opportunities.
Legal disputes: Without proper intellectual property protection, start-ups may face legal disputes. They can be confronted with infringement claims from others alleging that the start-up has violated their intellectual property. This can lead to costly litigation, reputational damage, and even the loss of the right to use their own ideas.
Difficulties in attracting investors: Investors place significant value on the protection of intellectual property rights. If a start-up lacks a robust intellectual property policy, it can discourage investors from putting money into the company. The lack of investment can hinder the growth and development of the start-up.
Missed monetization opportunities: Failing to protect intellectual property rights can result in others benefiting from a start-up's efforts and investments.
Conclusion
The importance of intellectual property rights for start-ups cannot be overstated. By protecting innovative ideas and safeguarding financial investments, intellectual property rights provide start-ups with the opportunity to thrive in a competitive business environment. Obtaining patents, registering trademarks, monitoring copyrights, and protecting trade secrets enable start-ups to maintain their competitive advantage, avoid legal disputes, and seize monetization opportunities. It is crucial for start-ups to pay attention to intellectual property rights from the beginning to ensure their long-term success.
If you have any questions about intellectual property rights, how to protect them, or how to take action against others infringing on your rights, feel free to contact one of our specialists. They can inform you about the available options.
Click here for the Turkish version.
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[post_content] => Modern iş dünyasında her şey yenilik ve yaratıcılık üzerine kurulu. Girişimler genellikle bu devrim niteliğindeki fikirlerin arkasındaki itici güçtür, bu da ekonomik büyüme ve gelişmede önemli bir rol oynar. Fikri mülkiyeti korumak, yenilikçi fikirlerini garanti altına almak ve rekabet avantajını korumak için start-up girişimler için kritik bir adımdır. Bu blog yazısında start-up girişimler için fikri mülkiyet haklarının önemini ele alacak, çeşitli fikri mülkiyet hakları türlerini tanımlayacak ve zamanında buna uygun şekilde dikkat edilmezse ortaya çıkabilecek tehlikeleri aydınlatacağız.
Start-up girişimler için fikri mülkiyet haklarının önemi
Yenilikçi fikirlerin korunması: Girişimler yenilik ve benzersiz fikirler üzerine büyür. Fikri mülkiyet haklarını korumak, start-up girişimlerin yeniliklerini korumasına ve başkalarının izinsiz kullanmasını veya sömürmesini engellemesine olanak tanır. Bu, rekabet avantajlarını korumalarına ve işlerinin değerini artırmalarına yardımcı olur.
Finansal yatırımların güvence altına aınması: Start-up girişimler genellikle fikirlerini hayata geçirmek için önemli finansal yatırımlara ihtiyaç duyar. Yatırımcılar, yeterli fikri mülkiyet koruması olmayan bir girişime yatırım yapmaktan çekinir. Güçlü fikri mülkiyet haklarına sahip olmak, finansman olasılığını artırır ve yatırımcılara şirketin değerine olan güveni aşılar.
Pazar monopolü: Patentler gibi fikri mülkiyet hakları, start-up girişimlere belirli bir süre boyunca icatlarını veya teknolojilerini yalnızca kullanma hakkı verir. Bu, start-up girişimlerin pazarda monopolü pozisyonunu korumasını ve rakiplerin benzer ürünler veya hizmetler sunmasını engellemesini sağlar. Bu şekilde, start-up girişimler pazar paylarını genişletebilir ve karlılığı garanti altına alabilirler.
Fikri mülkiyet türleri
Patentler: Patentler, icatları ve teknolojik yenilikleri korur. İcadın sahibine, patentli fikrin ticari olarak kullanılmasını, satılmasını veya üretilmesini başkalarına yasaklama gibi özel haklar verir.
Markalar: Markalar, bir start-up girişimin ürünlerini ve hizmetlerini rakiplerinden ayırt eder. Pazarda marka tanınırlığı ve değeri yaratır. Bir markanın tescil edilmesi, markanın kullanımı konusunda özel haklar sağlar ve başkalarının aynı veya benzer markayı kullanmasını önler.
Tasarım hakları: Tasarım hakları, start-up girişimleri için hayati öneme sahiptir. Ürünlerin benzersiz tasarımını ve görünümünü korur, başkalarının izinsiz olarak kopyalamasını veya taklit etmesini engeller. Bir tasarımın tescil edilmesi, özel haklar sağlar ve start-up girişimlerini estetik açıdan çekici ürünler pazarında yenilik ve rekabet pozisyonunu güvence altına alır. Bu şekilde, yaratıcı tasarımlarını koruyabilir ve değerlerini artırabilirler.
Telif hakları: Telif hakları, kitaplar, müzik, yazılım, filmler ve diğer yaratıcı ifadeler gibi edebi, sanatsal ve yaratıcı eserleri korur. Hak sahibine, eserlerini çoğaltma, dağıtma, icra etme veya adapte etme gibi özel haklar verir.
Ticari sırlar: Ticari sırlar, bir şirket için değeri olan ve genel olarak bilinmeyen gizli bilgileri ifade eder. Bu, örneğin şirket sırları, müşteri listeleri, üretim süreçleri veya pazarlama stratejilerini içerebilir. Ticari sırların korunması, rekabet avantajını korumak ve start-up girişimin başarısını güvence altına almak için önemli olabilir.
Fikri mülkiyet haklarının ihmalinin tehlikeleri
Rekabet avantajının kaybı: Fikri mülkiyet haklarının korunmaması, rekabet avantajının kaybedilmesine neden olabilir. Rakipler, bir start-up girişimin yeniliklerinden ve fikirlerinden faydalanabilir, böylece start-up girişimin pazar konumu zayıflar ve büyüme fırsatları sınırlanır.
Hukuki anlaşmazlıklar: Doğru fikri mülkiyet koruması olmadan, start-up girişimleri hukuki anlaşmazlıklarla karşılaşabilir. Başkaları, start-up girişimin fikri mülkiyetlerini ihlal ettiğini iddia ederek ihlal davalarıyla karşılaşabilir. Bu, maliyetli yargı süreçlerine, itibar kaybına ve hatta kendi fikirlerini kullanma hakkını kaybetmelerine yol açabilir.
Yatırımcıların Çekilmesi zorlukları: Yatırımcılar fikri mülkiyet haklarının korunmasına büyük önem verirler. Bir start-up girişimin güçlü bir fikri mülkiyet politikası olmaması, yatırımcıların şirkete para yatırmakdan kaçınmasına neden olabilir. Yatırım eksikliği, start-up girişimin büyümesini ve gelişmesini engelleyebilir.
Monetizasyon fırsatlarının kaçırılması: Fikri mülkiyet haklarının korunmaması, başkalarının bir start-up girişimin çabalarından ve yatırımlarından faydalanmasına yol açabilir. Bu, start-up girişimin yeniliklerini ticarileştirme, lisans anlaşmaları yapma veya işbirlikleri oluşturma gibi önemli fırsatları kaçırmasına neden olabilir.
Sonuç
Start-up girişimleri için fikri mülkiyet haklarının önemi yeterince vurgulanamaz. Yenilikçi fikirleri korumak ve finansal yatırımları güvence altına almak, fikri mülkiyet hakları start-up girişimlere rekabetçi bir iş ortamında büyüme imkanı sunar. Patent almak, marka tescililetirmek, telif haklarını korumak ve ticari sırları korumak, start-up girişimlerin rekabet avantajını korumasına, hukuki anlaşmazlıklardan kaçınmasına ve monetizasyon fırsatlarını değerlendirmesine olanak sağlar. Başarılarını uzun vadede güvence altına almak için start-up girişimlerin başından itibaren fikri mülkiyet haklarına dikkat etmesi hayati önem taşır.
Fikri mülkiyet hakları, nasıl korunacağı veya haklarınıza ihlal edenlere nasıl müdahale edeceğiniz konusunda herhangi bir sorunuz varsa, lütfen uzmanlarımızdan biriyle iletişime geçmekten çekinmeyin. Size mevcut seçenekler hakkında bilgi verebilirler. Türkçe iletişim kurmak isterseniz Mustafa Kahya ile irtibata geçebilirsiniz.
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[post_content] => Günümüzde, Hollanda ve Avrupa Birliği'nde bir markanın önemi oldukça büyüktür. Bir marka, bir şirketin ya da üreticinin müşterilerine sunduğu ürün veya hizmetlerinin kalitesini ve benzersizliğini yansıtan bir semboldür. İyi bir marka, ürün veya hizmetlerin müşteriler tarafından hatırlanmasını ve tercih edilmesini kolaylaştırır. Ayrıca marka sahibine rekabet avantajı sağlar ve pazarlama faaliyetlerine yatırım yapmış olması nedeniyle ticari itibarını arttırır.
Bu nedenle, bir marka, bir şirket veya üretici için büyük bir değer taşır. Özellikle, Türkiye'deki bir şirket veya üretici için, Hollanda ve Avrupa Birliği'nde bir markaya sahip olmak, uluslararası arenada rekabet edebilme potansiyelini arttırır. Hollanda, ticaret ve yatırım için önemli bir merkezdir ve Avrupa Birliği içindeki en büyük ekonomilerden biridir. Bu nedenle, bir Hollanda markası, Türkiye'deki bir şirketin veya üreticinin uluslararası pazarda tanınmasına ve müşteri portföyünü genişletmesine yardımcı olabilir.
Bir marka, bir şirketin ya da üreticinin sunduğu ürün veya hizmetlerin tanımlayıcı sembolüdür. Bir marka, müşterilerin zihninde kalıcı bir etki bırakır ve marka sahibinin ürünlerinin veya hizmetlerinin kalitesini yansıtır. İşte bir markanın sağladığı faydalar:
- Müşteri Sadakati: İyi bir marka, müşterilerin ürüne veya hizmete olan güvenini arttırır. Müşteriler, marka sahibi şirketi veya üreticiyi tercih ederek, kaliteli ürünler ve hizmetler aldıklarını düşündükleri için tekrar tercih ederler.
- Rekabet Avantajı: Marka sahibi şirketler, markalarının rekabet avantajı sağlayan bir faktör olduğunu biliyorlar. İyi bir marka, rakipler arasında öne çıkarak, müşteri portföyünü arttırır ve yeni müşterilerin ilgisini çeker.
- Ticari İtibar: Bir marka, bir şirketin veya üreticinin ticari itibarını arttırır. İyi bir marka, müşterilerin zihinlerinde kalıcı bir etki bırakır ve şirketin ya da üreticinin kaliteli ürünler ve hizmetler sunduğu düşüncesi yaratır.
- Yatırım Getirisi: Markalar, bir şirketin veya üreticinin yatırım getirisini arttırır. İyi bir marka, şirketin veya üreticinin pazarlama faaliyetlerine yatırım yapmış olduğunun ve ticari itibarının yüksek olduğunun bir göstergesidir.
Bir markanın ticari bir isme göre avantajları:
- Hatırlanabilirlik: İyi bir marka, müşterilerin zihninde kolayca yer eder ve hatırlanır. Ticari isimler ise genellikle kuru ve unutulmaz olabilir.
- Benzersizlik: Bir marka, benzersiz bir semboldür ve sadece o marka ile özdeşleştirilir. Ticari isimler ise genellikle sektöre özgü olabilir ve diğer şirketler tarafından kullanılabilir.
- Rekabet Avantajı: Marka sahibi şirketler, markalarının rekabet avantajı sağlayan bir faktör olduğunu biliyorlar. Ticari isimler ise genellikle marka algısını yaratamazlar ve şirketlerin rekabet avantajı sağlamasına yardımcı olamazlar.
- Ticari Koruma: Markalar, ticari bir isme göre daha kolay korunabilir. Markaların tescili, yasal korumalarının sağlanması için önemlidir ve marka sahibi şirketler, tescilli bir markayı korumak için yasal haklara sahib olurlar.
BG.legal olarak,
marka tescili, marka danışmanlığı ve marka hukuku alanlarında hizmetler sunmaktayız. Hollanda ve Avrupa Birliği'nde marka tescili yaptırmak, bir şirketin ya da üreticinin markasının uluslararası düzeyde korunmasına yardımcı olur. Son olarak, marka hukuku alanında da müşterilerimize danışmanlık ve avukatlık hizmetleri sunarak, markalarının haklarının korunmasına yardımcı oluyoruz.
[post_title] => Hollanda ve Avrupa'da markalaşma
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[post_content] => On the 14
th of February 2023, the European Parliament’s Committee on Civil Liberties, Justice and Home Affairs (hereinafter: ‘
Committee’) has determined that the proposed EU-US Data Privacy Framework should not be adopted in its current form. The
European Data Protection Board (hereinafter: ‘
EDPB’) came to a similar conclusion in their opinion from the 28
th of February 2023.
This blog provides details on the latest developments regarding the EU-US Data Privacy Framework, whilst also taking a closer look at the lessons learned from previous transfer mechanisms and the way in which it has shaped the opinions of the Committee and EPDB.
Prior mechanisms
In the past,
personal data was exchanged between the EU and US on the grounds of the EU-US Privacy Shield. This was a contract concluded between the EU and the US, covering the protection of personal data from European citizens in the US.
On the 16
th of July 2020, the Court of Justice of the European Union (hereinafter: ‘
CJEU’) concluded that the EU-US Privacy Shield was invalid, due to the fact that said mechanism could not ensure an adequate level of protection of EU-citizen’s personal data within the US. This made the transfer of personal data between the EU and US significantly more difficult, considering that the extensive surveillance laws and regulations made it virtually impossible for organizations to guarantee an adequate level of protection within the US.
After those developments, the EU and US went back to the drawing board to draft a new framework that would meet the privacy requirements laid down in the EU’s General Data Protection Regulation (hereinafter: ‘
GDPR’). On the 25
th of march 2022, the European Commission and the US government issued a joint statement, in which the parties declared that they had reached a “deal in principle” for a new Trans-Atlantic Data Privacy Framework.
This arrangement still needed to be translated to
legal documents. One of the first steps taken in the legislative process, was the signing of the US Executive Order and its accompanying regulations on the 7
th of October by president Biden. The Executive Order curtailed the US investigative authorities’ access to personal data, seemingly paving the way for the arrival of a new EU-US Data Framework.
The Committee
In a draft motion for a resolution, the Committee expressed concerns that the US domestic law is not fully compatible with the
GDPR. One example is the lack of strong safeguards surrounding government surveillance and consumer protection. The Committee is therefore of the opinion that the US is unable to provide the exact same level of protection that EU-citizens might enjoy within the European Economic Area (
EER).
Moreover, the Committee has raised concerns regarding the fact that the Executive Order places no restrictions on large-scale data collection by investigative agencies. The Committee also notes that the US president can expand the list of legitimate purposes for which personal data from EU-citizens may be used
at any given time. There is no obligation to make these changes public.
The Committee therefore concludes the framework - in its current form - should not be accepted, unless substantive modifications are made.
European Data Protection Board
Shortly after, the
EDPB has also shared their opinion on the draft adequacy decision. The EDPB acknowledges that some improvements have been made, such as the introduction of the principles of necessity and proportionality for US intelligence agencies. Nevertheless, the EDPB also recommends addressing the remaining concerns, whilst also requesting more clarity on several points.
The concerns relate particularly to the rights of EU-citizens, further transfers of personal data, temporary bulk collection of data, the scope of exemptions and the practical functioning of the redress mechanism. Moreover, the EDPB desires that the entry into force must be conditioned upon the adoption of updated policies and procedures by all US intelligence agencies. The EDPB also recommends that the Commission assesses these updated policies and procedures and share their findings with the EDPB.
Conclusion
With both the Committee and the EDPB still having concerns regarding the EU-US Data Privacy Framework, it might take some time before the mechanism will come into effect. Now it is a matter of time to see what changes will be made to the framework. We will continue to follow developments on this matter closely.
If you have any questions regarding this subject, please do not hesitate to contact
Britt van den Branden of
Stan Elsendoorn.
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[post_content] => When an employer has a vacancy, they will look for the most suitable new employee. Sometimes the job requires the applicant to have certain skills and knowledge. These job requirements may (indirectly) relate to candidate characteristics such as age or nationality. For example, an employer may want a future employee to speak Dutch or be familiar with the Dutch working culture.
Although these requirements may seem reasonable, they are not always permissible. Care should be taken when asking for certain job requirements. Some job requirements carry the risk that the employer is (indirectly) discriminating. This article outlines the relevant provisions on discrimination in job advertisements.
Prohibition of direct and indirect discrimination in job advertisements
Job advertisements must comply with the equal treatment requirements of the General Equal Treatment Act (Algemene wet gelijke behandeling, ‘
AWGB’). This law prohibits job requirements that are - indirectly or directly - discriminatory.
Indirect discrimination occurs when a seemingly neutral job requirement disproportionately affects a group of persons of a particular:
- religion;
- belief;
- political affiliation;
- race, gender;
- nationality;
- age;
- heterosexual or homosexual orientation or
- marital status.
An example of an indirectly discriminatory job requirement is that applicants must be students. Although students can be of any age, most students are between 18 and 30 years old. This requirement has the effect of indirectly discriminating between applicants over 30 and those in the 18-30 age group.
A job requirement is
directly discriminatory if it treats a person differently from how another person in a similar situation has been, is, or would be treated on one of the grounds listed for indirect discrimination.
Objective justification
Although there is a ban on discriminatory treatment in job requirements, indirect discrimination is permitted in some cases. The AWGB provides a ground for objective justification of indirect discrimination.
An indirectly discriminatory requirement is justified if the requirement has a legitimate aim and the means of achieving that aim are appropriate and necessary. The aim is legitimate if it is not unlawful, if it is sufficiently substantial and if the aim is not discriminatory. An aim is sufficiently substantial if it meets a genuine need of the business or a necessary objective of public social policy.
An example of a legitimate aim can be found in the concerning a job vacancy requiring knowledge of the Turkish and/or Moroccan languages. Including a language requirement in a vacancy constitutes indirect discrimination. An applicant of Turkish/Morrocan nationality will usually have a better knowledge of the language and culture than someone who does not have this nationality. However, the job involved looking after a group of mentally disabled clients who only spoke Turkish or Moroccan. The purpose of the requirement was to reach this group of clients properly. This aim is not unlawful, has no discriminatory basis and is sufficiently weighty. It ensures that good care can be provided, which is a genuine need of the business.
The discriminatory means is appropriate if it is capable of achieving the aim. The means is necessary if the aim cannot be achieved by a less discriminatory means. The example of the Turkish/Maroccan language requirement above is an example of an appropriate and a necessary means.
The language requirement was appropriate because knowledge of the language enabled communication with clients. The language requirement was necessary because good communication is very important when supporting this target group. Without the required language skills, proper care was not possible.
Requirement of knowledge of Dutch working culture
This article also mentioned the requirement of knowledge of Dutch working culture. This requirement is more difficult to justify. The reason for this is the subsidiarity of means. A less far-reaching vacancy requirement is possible. Instead of a knowledge requirement, the vacancy requirement can also be adjusted so that people who are willing to get to know the Dutch working culture are also suitable. This would not exclude people of non-Dutch nationality.
Another way of including a preference for this type of knowledge in a job advertisement is to use a pre. A pre is not a job requirement. You do not need it to be hired. A pre is an advantage; candidates who have additional knowledge and skills may have a pre over other candidates. Often pre's are easy to learn with a course or training and therefore do not exclude candidates.
Conclusion
The rules (as most of the time) leave room for interpretation and discussion when it comes to job requirements . Because of this grey area, an employer need to consider carefully whether a job requirement is potentially discriminatory. If there is any doubt about possible discrimination, it is possible to have the vacancy checked via the
website of ‘
het College voor de Rechten van de Mens’.
If you would like advice on a job vacancy, we can help you write the right job description to avoid discrimination.
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[post_content] => Recently, the Rotterdam District Court addressed the question whether an advertisement (“
ad”) text on
Bol.com (a Dutch variant of Amazon) is protected by copyright. The court mentioned a number of elements in which creative choices can be made in a text with objective content
[1].
The dispute
Plaintiff sells BBQ gloves on Bol.com, and had an ad text written by a third party for its ad on the platform. Plaintiff also obtained the copyrights to the text. Defendant in this matter copied the ad text almost one-to-one in its ad for BBQ gloves. Even mistakes in the text were copied. The plaintiff summoned the defendant to stop infringing its copyright, after which the defendant partly changed the ad text.
Defendant disputed that ad text can be
protected by copyright. According to the defendant, the ad text is very general and basic, which means that it cannot have its own and original character.
[2] And even if this should be the case, these rights do not – according to the defendant - accrue to the plaintiff.
The plaintiff, on the other hand, believes that the creative choices made are in the length of the sentences, used word choices, sentence construction as well as the explicitly chosen information and bold text, how the information is represented and in the layout of the text.
Courts judgement
Copyright
The court held that “
a collection or certain selection of elements not protected in themselves, may be an (original) work, provided it bears the personal stamp of the creator.” The ad text contains factual information, but because it was incorporated into the text in a free and creative manner, the ad text enjoys copyright protection. The court also points out that the plaintiff was not asking for protection for some (enumerated) words, but for the text as a whole.
Copyright holder
The court does not go along with defendant’s defence that it does not appear that the third party has drafted the ad text for the BBQ gloves. However, the order confirmation clearly states that it concerns “Product description BBQ gloves Xamax”. The court concluded that the plaintiff must be regarded as the owner of the copyrights on the ad text.
Is there infringement?
Situation before the summons
The defendant argued that his ad text was based on the ad text of the plaintiff on Bol.com, that he copied the text and adjusted it on some points. However, it appears that the defendant copied the text one-to-one, including the language errors in the text. The plaintiff made two adjustment, changing the trademark and the heat resistance from 500 °C to 800 °C. Thus almost a complete reproduction of the ad text. According to the court, it is established that the defendant has infringed the copyright of the plaintiff.
Situation after the summons
De court’s view is that after the adjustments in the ad text, the defendant has sufficiently deviated from the plaintiff’s text. Therefore, there is no infringement on the plaintiff’s copyright from that point onwards.
Damages
If the defendant had asked permission to use the ad text, the plaintiff would have charged a licence fee of € 140. This amounts to the price paid by the plaintiff for the ad text. Since it has been established that infringement has taken place, the court awards the damages determined at € 140.
As the infringement was of a very short duration in combination with the ranking of the plaintiff’s ad against the defendant’s ranking, the court rejected damages for reduction of the exclusivity value of the ad. The plaintiff was in fact at the top of page 1 (of the 17 pages) with comparable gloves on Bol.com. In order to get to the defendant’s ad, one had to scroll far down.
Profit remittance
The plaintiff claims that the defendant has made a profit by using its ad text. According to the defendant, the consumer’s choice will be influenced by the ranking, brand and price of a product on Bol.com and not so much by the ad text.
The court follows the defendant’s defence and rejects the profit remittance. In doing so, the court distinguishes the subjective and objective content of a text. The copyright protection is only applicable to the
subjective form of the text, which in this case is characterized by the length of the sentences, used word choices, sentence construction as well as the explicitly chosen information and boldfaced text, how the information is represented and the layout of the text, according to the court.
The practical implications
An ad text consist of subjective and objective content. Only the subjective content of the ad text is eligible for copyright protection. Thus, if the factual information about a product is processed in the ad text by creative choices in, for example, the length of sentences, choice of words, sentence construction as well as the explicitly chosen information is displayed and in the layout of the text, the ad text can be protected by copyright.
Do you have questions about copyright, want to have your ad text checked or want to take action against the use of your ad by someone else?
Please do not hesitate to contact any of our specialists.
[1] In this case, factual information regarding the offered product.
[2] For a work to be protected under copyright, it is required for the work to have an own and original character and needs to bear the personal stamp of the creator, according to Dutch Copyright law.
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[post_content] => The organization that evaluates the trademark application checks whether a
word or logo meets the basic requirements. Otherwise, an application will be rejected. The main reasons for rejections are:
- The word is
self-explanatory: This is the most common reason for rejection. The word requested is descriptive when it describes the product or service for which it is requested, or their features.
For example, 'biomild' for mild flavoured organic yogurt or 'babydry' for diapers.
- The word has
no distinguishing feature: For example, if a word or words cannot distinguish the product or service, it cannot be registered as a trademark.
For example, the word LIMO for lemonade syrup.
- If the word/logo is
misleading: For example, if protection is requested for a logo containing images that may mislead consumers about the products/services to be offered under the trademark, the trademark applied for is misleading.
In case of rejection of the application, the costs and taxes paid are not refundable.
Extensive trademark research
In order to avoid rejection, we recommend that you do a preliminary research on the mark you want to register as a trademark.
In a comprehensive
trademark research, we do not merely search for the previous use of the mark (or a similar mark) in the trademark register. For example, we also check Google and the Chamber of Commerce registry. As a result of our research, we produce a report in which we explain our research and give clear advice on our view, feasibility and risks we see.
Why BG.legal?
We specialize in advising and litigation in intellectual property law, including trademark law. We are doing research on the usability of trademarks. We also register, manage and track trademarks. We also assist clients in objection and infringement lawsuits and draft contracts for the transfer of trademarks.
Costs
The cost of the extensive trademark research depends on the number of countries and the number of classes to which the mark will be applied for.
More information?
For more information, please contact one of our IP specialists.
Click
here for the Turkish version.
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[post_content] =>
Marka tescil şartlar nelerdir?
Marka tescil başvurusunu değerlendiren kuruluş, bir kelime veya logonun temel kriterleri karşılayıp karşılamadığını kontrol etmektedir. Aksi takdirde, bir başvuru reddedilecektir. Reddedilmenin
ana nedenleri şunlardır:
Kelime açıklayıcıdır: Bu reddetmenin en yaygın nedenidir. Talep edilen kelime, talep edildiği ürün veya hizmeti veya bunların özelliklerini tanımladığında açıklayıcıdır.
Örneğin, hafif bir tada sahip organik yoğurt için 'biomild' veya bebek bezleri için 'babydry'.Kelimenin ayırt edici özelliği yoktur: Örneğin bir kelime veya kelimeler ürünü veya hizmeti ayırt edemiyorsa marka olarak tescil edilemez.
Örneğin, limonata şurubu için LIMO kelimesi.Kelime/logo yanıltıcı olursa: Örneğin marka altında sunulacak ürünler/hizmetler hakkında tüketicileri yanıltabilecek görsel içeren bir logo için koruma talep ediliyorsa, başvuru yapılan marka yanıltıcıdır.
Başvurunun reddedilmesi durumunda, ödenmiş olan masraflar ve vergiler iade edilmiyodur.
Kapsamlı araştırma
Reddedilmeyi önlemek için, marka olarak başvurmak istediğiniz işaret hakkında
ön araştırma yapmanızi tavsiye ederiz.
Kapsamlı bir marka araştırmasında, sadece markanın (veya benzer bir markanın) marka sicilinde önceki kullanımını araştırmakla kalmıyoruz. Örneğin, Google'ı ve Ticaret Odası sicilini de kontrol ediyoruz. Araştırmamız sonucunda, araştırmamızı açıkladığımız ve görüşümüz, fizibilite ve gördüğümüz riskler hakkında net tavsiyeler verdiğimiz bir rapor hazırlıyoruz.
Maliyet
Soruşturmanın maliyeti, markanın uygulanacağı ülke sayısına ve sınıf sayısına bağlıdır.
Neden BG.legal?
Marka hukuku da dahil olmak üzere fikri mülkiyet hukuku konusunda danışmanlık ve dava açma konusunda uzmanız. Markaların kullanılabilirliği konusunda araştırma yapıyoruz. Ayrıca markaları tesciol ederiz, yönetir ve izleriz. Ayrıca, itiraz ve ihlal davalarında müvekkillere yardımcı oluyoruz ve markaların devri için sözleşmeler hazırlıyoruz.
Daha fazla bilgi?
Kapsamlı araştırma hakkında fazla bilgi veya başka sorularınız için benimle iletişime geçebilirsiniz.
[post_title] => Marka tescil şartlar nelerdir?
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[post_content] => Are you an essential or important entity operating in the sectors covered by the
NIS2 directive? Or perhaps, more importantly, you're part of the supply chain servicing these crucial sectors? If so, you certainly can't afford to wait on NIS2 compliance. As an expert legal professional specialized in privacy, data, and information technology law, I want to emphasize the urgent need to proactively align with NIS2 requirements. Here's why you should act now, rather than later.
Complexity and time commitment towards NIS2 compliance
Firstly, understanding and implementing the exhaustive list of
security measures, risk management protocols, and reporting guidelines specified in the NIS2 directive is by no means a one-day job. Moreover, these complex requirements often necessitate a tailored approach. This approach requires not just a deep understanding of the law, but also its nuanced application in a technology-driven environment.
Escalating costs of non-compliance
Secondly, failure to comply with NIS2 comes with stringent
penalties. For essential entities, fines can be as high as €10 million or 2% of global annual turnover. Likewise, for important entities, the numbers aren't much smaller: up to €7 million or 1.4% of global annual turnover. Furthermore, non-compliance can lead to
reputational damage and loss of customers—costs that are harder to quantify but are undeniably devastating.
Expertise and resource allocation
Thirdly, the NIS2 directive demands a high level of expertise in
cybersecurity,
data protection, and incident response. For many businesses, especially smaller ones, this level of expertise might not be readily available in-house. Therefore, collaborating with a legal professional can help bridge these gaps effectively and efficiently.
Benefits of early compliance with NIS2
Additionally, complying with NIS2 is not just about avoiding penalties; it’s an investment in your business’s
long-term security and credibility. Indeed, early compliance boosts your organization's resilience, mitigates the impact of cyber incidents, and can even provide you with a competitive advantage. Specifically, the sooner you comply, the sooner you can demonstrate your commitment to cybersecurity to your customers and partners.
Practical Steps to Start Now
To clarify, here are the steps you should consider:
- Check your Organization's Status: Determine if you're directly or indirectly affected by NIS2.
- Perform a Risk Assessment: Consider what steps from Article 21 you can implement right away.
- Seek Expert Help: The sooner you begin the process, the less expensive and more manageable it will be.
What Next?
So, you've recognized the importance of NIS2 compliance; the question now is, how do you proceed? Many of these steps, including navigating through legal complexities, and aligning business processes with the directive, require specialized knowledge. To that end, our services are specifically tailored to help you achieve NIS2 compliance with
minimum hassle and maximum efficacy.
Take Action Now
In conclusion, every moment you delay aligning with NIS2 is a missed opportunity to secure your business and strengthen your competitive edge. Without reservation, I recommend you contact us today. Let's put your organization on the path to robust cybersecurity,
full compliance, and long-term business success.
Feel free to ask any questions or discuss your specific needs.
We are here to help you navigate the complex landscape of NIS2 compliance.
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