Trademark registration

A trademark is the core of your commercial identity. Whether it’s a name, logo, or slogan: recognizability is of great value. By registering your trademark, you prevent others from taking advantage of your brand and increase the legal protection of your business.

What is a trademark registration?

A trademark registration is the official documentation of a distinctive sign for specific products or services. Think of a business name, logo, packaging, or slogan. By registering your trademark with an authorized trademark office, you obtain exclusive rights to use that trademark in the chosen area, whether national, European, or international.

These exclusive rights allow you to take action against infringement, such as unauthorized use by third parties, confusion among consumers, or misuse of your reputation.

Legal protection against infringement

With a registered trademark, you can legally defend against:

• Counterfeit products that cause confusion among customers;
• Misleading use of similar names or logos by competitors;
• Trade name infringement when another party uses a confusingly similar business name.

In such cases, you can take action with a ban on use, claim damages, or demand the transfer of the infringing trademark.

How to effectively register your trademark?

A successful trademark registration requires a thoughtful approach. Keep in mind:

• Distinctiveness: choose a trademark that is unique and non-descriptive.
• Classification: clearly specify the products or services the trademark will be used for.
• Monitoring: actively monitor whether third parties are using your trademark or variations of it.
• Renewal: ensure that you renew your registration on time; otherwise, your rights may expire.

We help you with trademark registration

The trademark attorneys and trademark/design representatives at BG.legal assist you at every step of the registration process. From availability searches and strategic advice to enforcement against infringement. We ensure your trademark stands strong.

Do you want to register your trademark safely and effectively? Contact us.