Trademarks

Why register a trademark?

A trademark is more than just a logo or name. It is a powerful legal instrument that strengthens the identity of your business. A strong trademark increases recognition, builds customer loyalty, and can represent significant economic value. With a trademark, you can distinguish yourself in the market and take action against infringers.

What does trademark law protect?

Trademark law protects distinctive signs for specific products or services. Think of names, logos, shapes, colors, sounds, or even moving images. A trademark serves a source-function: it allows consumers to recognize your product or service and distinguish it from those of competitors.

A successful trademark creates value through associations with quality, reliability, and image. This reputation makes your trademark a valuable business asset.

How is a trademark right established?

A trademark right only arises after registration with a trademark office. You can choose for:

• A national trademark registration (in one country);
• A European trademark registration (for the entire EU);
• An international registration (in multiple countries via one application).

After registration, you will receive exclusive rights and can take legal action against infringement.

What requirements must a trademark meet?

For valid registration, a trademark must:

• Be distinctive: descriptive terms or generic words are not eligible;
• Be clearly represented: the sign must be visually or auditorily clearly described. For color or shape marks, an accurate representation is essential.

Failure to meet these requirements may lead to rejection of the application.

Keep your trademark strong

A trademark only remains powerful with active management:

• Taking action against infringement prevents dilution of rights;
• Monitoring new trademark applications prevents the registration of confusingly similar marks;
• Active use is required to maintain rights; prolonged non-use can lead to forfeiture.

What can we do for you?

The trademark attorneys and trademark/design agents at BG.legal assist you with:

• Trademark registrations domestically and internationally;
• Legal protection and enforcement of trademark rights;
• Drafting license or transfer agreements;
• Taking action in cases of trademark infringement and disputes.

Protect your trademark and strengthen your business. Contact us for legal advice.